Episode 7: JESSICA BEST

Jessica Best

How do you launch a successful speaking career in the email industry? On Episode 7 of Humans of Email, we're talking with Jessica Best, VP of Data-Driven Marketing at Barkley and international keynote to find out. Join us for a conversation on how she worked her way from small, local speaking gigs to stages across the world, including SXSW and Content Marketing World. Plus, we'll talk about Kansas City, her passion for food, and why she loves email in the first place.


Jessica is VP of Data-Driven Marketing at Barkley and a self-admitted numbers nerd. She’s worked to lift ROI in customer- and data-driven marketing for a broad range of brands like Dairy Queen, Spirit Airlines, Winnebago, Planet Fitness, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, At Home, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, and more. Jessica also spreads the good word of great email marketing from the stage. She’s lead trainings and spoken in front of audiences from dozens to over 1200 from Las Vegas to Barcelona, and Vancouver to SXSW Interactive in Austin. She works at full-service agency, Barkley as VP of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients.

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